7.9
Ambition
We are not a consultancy that delivers a report and then leaves. We measure where your organisation strengthens or holds back the strategy, and we stay involved until the improvement is visible.

In growing companies we see the same pattern again and again. The strategy is sharp and the ambition is big, and yet things stall. That is rarely down to the people themselves. It happens because nobody measures and steers leadership, culture and collaboration as seriously as revenue.
That is what we are here for. We help boards and management teams align strategy, leadership, culture and structure so that the organisation delivers on its promises. We work practically, we make progress measurable and we do it together with you.
Performance = Potential – Interference
7.9
Ambition
6.8
Culture
7.5
Structure
Performance = Potential – Interference
Every organisation has potential. What gets in the way of performance, we call interference. We show where it sits and help you remove it. The idea comes from Timothy Gallwey, in The Inner Game of Work. We apply it to organisations.
These are the three perspectives that need to strengthen each other. Ambition gives direction, Culture creates support and Structure makes execution possible. If one weakens, the rest slows down too.
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An organisation never stands still, which is why we measure every quarter. That way you keep seeing whether the improvement holds, and you can adjust in time.
Clear — We say what we see, even when it is uncomfortable.
Impactful — We work on what makes the biggest difference, not on what is easiest.
Practical — No thick reports. Just choices you can act on tomorrow.
Partnership — We stand beside you, not opposite you. Your result is our result.
Enjoyment — Work should give energy. That goes for your people and for us.
At Mploy you work directly with the founders. There is no account manager in between, and we don’t hand the work to a junior. That is why we work with a limited number of clients at a time.

Co-founder · Culture, leadership and team development
Sylvia works with boards, management teams and HR on culture and leadership. She translates what the scan shows into what teams do differently every day, so that change actually sticks.

Co-founder · Strategy, structure and the Performance Scan
Jonathan helps owner-directors and boards translate their strategy into a clear structure, well-defined roles and a steady rhythm. He is responsible for the Performance Scan and the measurements that follow every quarter.

Senior Advisor · Positioning, marketing and commercial strategy
Joen helps boards translate the organisation's course into a clear positioning and a sales and marketing approach to match. With more than twenty years in recruitment, sales and marketing, he knows how to align commercial ambition with the people who have to deliver it.

Senior Advisor · Internal and corporate communications
Jolieke helps organisations communicate strategy and change in a way that employees understand what is being asked of them and get on board. She brings more than twenty years of experience in internal and corporate communications from companies such as Mars, Essity and Coop.